Have you ever seen a through-hole scarf before? If you're one of those people who's like "why yes I have" then congratulations I hope you enjoyed being the know-it-all at school. For us normal people, the novel design is one of those things that make you wonder "why didn't I think of that?". Putting a hole in the middle so you can easily secure the scarf around your neck just makes sense.
This particular version is at the crazy end of the Kapital scale. That's not a a joke either, it's literally the "CRAZY" version — CRAZY PAPILLON to be exact. If you're French, or the aforementioned know-it-all then you'll be aware that "papillon" is indeed a butterfly. You'll find those fantastic little creatures mixed with the other patchwork in there.